Digital Marketing Solutions
Marketing Solutions That Drive Engagement and Performance
Our data-driven tools use shopper data to target the right audiences at the right time and place — driving more visits and sales to your stores.
International Shoppers: Your Biggest Growth Opportunity
International shoppers spend 3–5 times more than domestic clients. Many brands still have untapped potential when it comes to engaging these high‑value customers. Our Digital Marketing Services help retailers unlock the full potential of international shoppers by:
- Identifying the most profitable audiences
- Connecting at the right moment with the right audience
- Driving engagement and sales conversion
For Global Fashion and Luxury Brands
Step 1: Engage with shoppers before they travel
Use targeted emails and campaigns throughout the year to reach high‑value international shoppers while they are at home. Get on their wishlist, stay top of mind, attract new potential clients, boost sales in origin markets, and drive them to your e‑stores — amplifying your CRM initiatives well before they travel.
Step 2: Drive shoppers to your stores at their destination
During peak travel periods, dedicated campaigns connect with shoppers once they arrive. Global Blue members receive direct drive‑to‑store emails, while promotions and news are highlighted in the Global Blue app. Third‑party digital channels can further amplify campaign visibility and engagement, helping you bring these valuable customers into your boutiques.
For Local Brands Looking for Visibility with International Shoppers
Step 1: Build visibility before they travel
For smaller local brands, being discovered by international shoppers is key. Our visibility packages showcase your brand on the Global Blue Digital Hub, across online platforms, and within targeted multi-brand emails. This ensures travelers are aware of your store before they arrive and helps put your brand on their shopping radar.
Step 2: Turn visibility into footfall
Once travelers reach their destination, visibility continues through digital storefronts and multi-brand campaigns. These touchpoints keep your brand top of mind and gently guide international shoppers toward your store during peak travel periods, turning awareness into valuable store visits.
Digital Marketing
with Global Blue is Different
Through powerful consumer data and advanced marketing technology, Global Blue helps international shoppers discover and connect with brands at exactly the right time.
By understanding how shoppers respond to different touchpoints throughout their journey, and tracking purchases end‑to‑end using our technology, we enable brands to engage with precision.
Unlock the Full Potential of Global Shoppers
Identify the Most Profitable Audiences
Go beyond assumptions with real purchase data:
reach travelers most likely to shop in your category
benchmark performance and uncover growth opportunities
target precisely based on actual shopping behavior
Engage at the Right Moment
Reach shoppers when it matters most with data-driven campaigns:
driven by content that delivers real value, like tax refund benefits
thanks to timely, relevant messages that inspire action
Measure What Matters
Close the loop with end‑to‑end measurability:
track real purchases and assess every channel’s performance
compared to non-campaign shoppers
FAQs
Global Blue targets shoppers based on real purchase data, not just clicks or impressions or interest. This means your campaigns reach high-value international shoppers ready to spend.
Yes! We measure footfall per store so you know exactly how many shoppers visit and how much they spend because of your campaign.
Absolutely. You get detailed reports showing who spent, where, and how much revenue your campaign generated.
Yes, we support multi-country and multi-brand campaigns to maximize your reach and impact globally.
Global Blue campaigns can be triggered when you want. You can make it part of a bigger campaign plan. You can use Global Blue digital campaigns as part of a bigger branding, engagement, or product launch campaigns. This will show a real ROI to your campaign.
